BELGIAN CLEANROOM EXPERT TRU GLOBAL SOLUTIONS EXPANDS TO SWITZERLAND
European market leader in critical cleaning opens a new branch in Basel to bolster Switzerland's life science and high-tech industries
The Swiss life science sector is gaining a powerful new partner. TRU Global Solutions – the Belgian expert in cleanroom cleaning and 2022 European Start-Up of the Year – is set to open a new office in Basel on September 1. Founder and CEO Vanessa Morini has carved out a unique niche by focusing exclusively on the critical cleaning of cleanrooms and related equipment.
Unlike traditional cleaning companies that try to do it all, TRU made a deliberate choice to specialize in one thing. “Cleanroom cleaning is fundamentally different from conventional cleaning,” Morini explains. “It’s about more than just wiping down surfaces. Invisible contaminants can lead to costly product recalls, production delays, and can pose serious health risks to patients. Our employees are highly-trained specialists who work according to the strictest GMP standards and international guidelines.”
This expertise is crucial for companies that in pharmaceuticals, biotech, medical devices, and high-tech food production – fields in which Switzerland sets the global standard. “Many companies still use standard cleaners or even their own employees for their cleanroom cleaning,” says Manuel Schütte, the facility management expert appointed as CEO of TRU Switzerland AG. “Not only is this inefficient, it’s also risky. Our clients can focus fully on their core activities while we ensure a contamination-free production environment.”
Proven results in Europe and the U.S.
Since its foundation in 2019, TRU has become the market leader in the Benelux and recently expanded to the United States of America. With more than 100 employees, the company serves leading clients in the biotech and pharmaceutical industries, including powerhouses like VWR Avantor and Ghent University Hospital. “Our clients typically achieve around 30% time savings, as their operators no longer have to handle cleanroom cleaning,” says Morini. “They also eliminate contamination risks through standardized procedures and digital documentation. Every cleaning activity is logged in our own platform, ensuring that audits run smoothly and efficiently.” Schütte adds: "TRU offers more than just cleanroom cleaning. We also provide consultancy services and run the TRU Academy to train others in our advanced cleaning techniques. This comprehensive approach makes us a strategic partner that can help companies achieve their operational goals while meeting the highest quality standards.”
“We speak our clients’ language,” stresses Morini, who has twenty years of experience in the pharmaceutical industry. “With our scientific background, we understand the critical process and regulations our clients face every day.”
Strategic choice for Basel
Basel was the obvious choice for TRU. “It’s a centerpiece of the European pharmaceutical industry,” says Schütte, “and it has incredible potential. Several of our existing clients in Belgium and the Netherlands have branches here, which gives us the perfect platform for expansion. We're excited to see what the future brings!”